Group Head of Marketing Managers

The Group Head of Marketing Managers (GHMM) ensures our brand remains locally relevant, consistent, and impactful across all markets. This is not a passive coordination role – you own what goes out in DE, AT, HU, RO, and CZ. You align local execution with our brand identity, proposition, and business priorities while driving excellence and results.

In DE, AT, HU, and RO you will lead and develop local marketing managers. In CZ you will also play an active executive role, supported by a small local team.

We’re looking for someone who understands retail, is excited about how AI can improve marketing and customer experience, and who is both analytically sharp and highly organized. Strong project management skills are a must – you’ll be designing, planning, and executing campaigns end-to-end.

Key Responsibilities

• Team leadership – Lead, coach, and develop country marketing managers in DE, AT, HU, and RO. Provide direction, set standards, and ensure local execution is aligned with group priorities.

• Market execution (CZ) – Play a hands-on role in the Czech market, while coordinating with support staff for execution.

• Campaign strategy & execution – Not just adapt campaigns, but also propose, design, and organize initiatives that meet business goals and reflect retail seasonality.

• Content ownership – Take full responsibility for all content in your markets. Every campaign adaptation, post, and translation must meet brand and business objectives.

• Cross-functional collaboration – Work closely with central teams (e.g. Head of Social, Brand, Performance) to bring ideas and execute campaigns that directly support business priorities.

• Project management – Run campaigns like projects: structured planning, clear timelines, ownership of deliverables, and reporting of results.

• Scalable ideas – Identify and roll out initiatives that can be replicated across multiple markets, not just isolated campaigns.

• AI & innovation – Explore how AI can streamline work, improve content quality, and drive better marketing outcomes.

• Retail mindset – Understand customer behavior in retail and connect brand, category, and business priorities with creative execution.

Success Criteria

• You own results – campaigns are delivered on time, on brand, and with measurable impact.

• You ensure business alignment – every initiative supports growth, seasonality, or strategic priorities.

• You scale what works – proven concepts are shared and replicated across markets.

• You lead with clarity – your team knows priorities, expectations, and feels supported.

• You are organized and analytical – balancing creativity with project discipline and data-driven decision-making.

• You use AI to your advantage – making processes faster, smarter, and more impactful.

What We’re Looking For

• 5+ years of marketing experience, ideally in retail or e-commerce, with proven success in leading teams across multiple markets.

• Project management expertise – skilled in scoping, planning, and delivering campaigns end-to-end.

• Strong business orientation – you think in terms of growth, ROI, and retail seasonality, not just marketing outputs.

• Analytical mindset – comfortable working with data, extracting insights, and turning them into actionable marketing initiatives.

• Tech & AI curiosity – eager to use AI and modern marketing tools to make work smarter and more effective.

• Attention to detail – nothing goes live without your quality check.

• Hands-on execution ability – you’re not just a strategist; you can roll up your sleeves, especially in the Czech market

• Collaboration & communication – fluent in English (German, Hungarian, Romanian, or Czech a plus). Able to align stakeholders across countries with clarity.
  

  What we offer:

• Influential role with significant impact on customer experience and company growth

• Collaborative and innovative work environment

• Ability to implement good ideas quickly without long & cumbersome approval processes

• Opportunity to set trends in a space of innovative and meaningful creative work