We have 3 main objectives in the commercial department. The first objective is to excite customers by our range and hence build the penetration (customer and basket) to help our business grow faster. This we do via great assortment (reverse pyramid), price & promo policy and brilliant web (shelf). The second objective is to do this profitably. Grow our margins further and improve the profitability of the entire business. This is done via the right assortment/supplier pool and effective negotiations. Our last objective is to do this effectively to improve our cash position and further improve profit via effective assortment and stock management.
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